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We are proud to present this prestigious collaboration with the Museo Ferrari in Maranello. Ferrari photos courtesy of Museo Ferrari Maranello.

Since JBL speakers are supplied in Ferrari cars, we were contacted by the historic Italian brand to provide an audio system inside the Museo Ferrari for the exhibition “The Greatest Hits – Music Legends and Their Ferraris”, which opened on February 18 and will run for one year.

Given the scale of this project, we decided to propose a no-compromise solution, choosing to install a pair of JBL 4369 loudspeakers, the brand-new version of one of the most iconic and recognizable models in JBL’s history.

Within the exhibition, there is a dedicated space where, through a custom-made jukebox connected to our JBL 4369 speakers, visitors can listen to a series of podcasts specially created for this event, discovering the relationship and bond between Ferrari and the musical stars featured in the exhibition.

Below is an introduction to the exhibition taken from the official website of the Museo Ferrari:

The exhibition explores the relationship between Ferrari and music, delving into the deep connection between its cars and some of the greatest figures on the international music scene.

Through an immersive journey featuring iconic cars once owned or driven by celebrated musicians, evocative photographs, and exclusive audio content, “The Greatest Hits” tells stories, anecdotes, and previously untold connections between artists and Ferrari, offering a unique multisensory experience.

Ferrari and music share the same creative tension: both are born from the balance between discipline and instinct, rigor and freedom. They are worlds where innovation is a constant necessity and performance represents the culminating moment—whether it is a concert or a driving experience. In this dialogue, the automobile becomes an expression of the artist’s sensibility, while music becomes the soundtrack to a lifestyle.

The exhibition recounts the journeys of artists who chose Ferrari as a symbol of their creative identity, as a source of inspiration, or as a traveling companion. The cars on display are not mere objects, but tangible traces of an authentic relationship shaped by personal choices, desires, and shared visions.