Dealer Profile

Supersonido is a family business run by three brothers, Angel Rubio, Sergio Rubio, and Ernesto Rubio. The three brothers entered the business at a very young age, following in their father's footsteps. We sat down with Ernesto to talk about the business.

Tell us about your journey.

Ernesto: I personally started when I was 16 years old. I have been in the sector for 39 years and have no intention of leaving it as long as I continue to enjoy it as much as I do now.

What is your role at the company?

I personally take care of business strategy and marketing.

How many locations do you have?

We currently have two stores located in Bilbao and Barcelona, and we also have a warehouse in Bilbao where we manage orders from both our website and our stores.

How many people are on the team?

At this moment, there are 21 people working at Supersonido.

How do you think the luxury audio industry is currently doing?

Supersonido is a company that thrives on the middle class. Luxury products are an important part of our business, but not the main focus at present. Our store in Barcelona has access to important customers given the profile of the store.

What products do you assort from HARMAN?

We work primarily with JBL and ARCAM.

What are your thoughts on the importance of training?

For us, training is the most important thing. It is what sets us apart from most of our competitors. We invest heavily in training our salespeople and our customers with events throughout the year.

You have the floor. Anything else you want to share with us about your company that you would like the world to know?

In today's virtual world, the experience of visiting a store, seeing, touching and hearing the product is what makes the difference in making the right purchase.

As for manufacturers, we need a contingency plan so that stores like ours can survive in an increasingly complex market.