What’s New

Poland Training Event

The EMEA sales team held a product launch/ training event in September with our ARCAM distributor Audio Center in Poland.  The launch focused on the introduction of the new ARCAM Radia models. The event was held at the Planetarium in Katowice. We had 26 dealers from around Poland join us. One lucky dealer/staff member won an ARCAM A5 Plus to take home and enjoy. Holding the event at the planetarium provided a unique environment and opportunity to experience this fabulous facility.

Ours guests got to experience a special planetarium show featuring the evolution of the solar system to the soundtrack of Pink Floyd's Dark Side of the Moon. The support from Poland continues to grow and the upgrades in the new ARCAM Radia range both in features and sound quality was very much appreciated by our dealers, who all came away from the event very happy.

Dutch Audio Show

The Dutch Audio Show was held in Eindhoven, Netherlands. This was a fantastic opportunity to showcase our new JBL Summit speakers. Reference Sounds, our Dutch distributor, created a fabulous backdrop to showcase these wonderful speakers. The consumers experienced a 360-degree immersive spectacle when entering our room. The main demonstration was focused on our JBL Summit Makulu speaker. As well as stunning images of the Summit range we also had static display units for the JBL Summit Pumori and Ama speakers. The reaction from both consumers and dealers alike was fabulous. We also took the opportunity to showcase a full range of JBL speakers including Classic, Studio and Stage, highlighting that we have a speaker for every budget.

Warsaw Audio Video Show

The Warsaw Audio Video Show which took place on October 24 -26 is the second largest audio-video equipment fair in Europe.  This year HARMAN Luxury had three dedicated areas at the show.  The JBL Summit Room featured the Makalu loudspeakers and Mark Levinson. In addition, we had a special feature display of the JBL Summit AMA in a glass case in the main foyer of the show. The JBL room highlighted the MA receivers paired with the Stage 2 speakers. We also had static displays of JBL Studio 6, Active speakers, Classic line and Architectural ranges. Lastly, our third area focused on ARCAM, demonstrating the SA45, with static displays of the Radia Plus models.  The show was very well attended and the reaction on all of our featured products from both dealers and the consumers were super positive. Our Distributors who support JBL Poland and Audio Center Poland should be complemented on the great work they do in promoting our brands within Poland.  I would also like to take this opportunity to thank my colleague Per Margh for his support at the show.