Dealer Profile

How long have you been in business? Phoenix Systems began operation in 2000. We are celebrating our 25-year anniversary this year!

How many locations do you have?

We’re proud to operate from four regional offices and design centers located in:

• Alpharetta, GA – Corporate Headquarters & Design Studio
• Nashville, TN
• Charleston, SC
• Orlando, FL

Our footprint allows us to serve a wide range of markets with local expertise and personalized support. Our current service areas include:

• Georgia – Alpharetta and Greater Metropolitan Atlanta
• Florida – Orlando, Tampa, 30A (Panhandle) and Palm Coast
• Tennessee – Nashville and Chattanooga
• South Carolina – Charleston, Greenville, Hilton Head and Myrtle Beach
• North Carolina – Cashiers and Highlands
• Alabama – Birmingham

How did Phoenix Systems get its start? Phoenix Systems began in 2000 as a safety and security company based in Georgia. Fast forward 25 years and three additional states later, we’ve grown into the Builder’s Choice for smart home system installation and design.

Our journey has been driven by a commitment to innovation, reliability and personalized service. From our roots in life safety to today’s fully integrated smart home solutions, we’ve stayed focused on what matters most: supporting our clients with expertise, craftsmanship and care.

How many people are on the Phoenix Systems team? We currently employee 130 team members across all our divisions.

Thoughts on the importance of training?

For us, training isn’t just a box we check—it’s a core part of how we serve our clients and builder network. Whether we’re supporting decisions around life safety, outdoor living, or anything in between, our clients expect us to bring knowledge, expertise and confidence to the table.

That’s why we’re constantly upskilling and staying close to the industries we support. Technology is evolving fast, and our job is to make it approachable, understandable, and less intimidating for everyone we work with.

From first-time homebuyers to seasoned builders, we believe that education builds trust. And when our team is well-trained, our clients feel empowered to make informed decisions that enhance their spaces and lifestyles.

What do you like most about HARMAN Luxury Audio products and which lines do you feature?

We pride ourselves on delivering tailored solutions that meet the diverse needs of our clients—from first-time homebuyers to ultra-luxury custom estates, and everything in between. That’s why we’re proud to partner with HARMAN Luxury Audio.

HARMAN’s portfolio gives us the flexibility to support a wide range of projects: production homes, renovations, clubhouses, commercial spaces, and high-end custom builds. Their lineup truly runs from “Mild to Wild,” offering something for every client, every space, and every level of aspiration.

What makes HARMAN stand out is the strength of its iconic brands that our clients recognize, trust, and have long aspired to own. Whether we’re designing a discreet whole-home system or a no-holds-barred reference theater, HARMAN gives us the tools to deliver exceptional performance and lasting emotional impact regardless of budget.

Recently we’ve leaned into JBL Synthesis as our go-to solution for top-tier home theaters—and it’s been a standout choice for our luxury clients.

What sets this offering apart is our ability to tap into HARMAN Design Services to craft truly bespoke systems. Their support allows us to present proposals that are not only technically sound but visually impressive. The attention to detail in their packet presentations and the markups on client floor plans help reinforce the value of a custom-designed solution. It’s more than a proposal—it’s a personalized experience.

And when it comes to performance, the JBL Synthesis System Certification, paired with professional Dirac calibration, is the finishing touch. Being able to demonstrate the before-and-after results of a calibrated system adds a layer of credibility and excitement that resonates with clients. It’s the chef’s kiss—the moment where everything comes together.

This isn’t just about building a theater. It’s about delivering an experience that’s immersive, emotional and unforgettable.

How do you think the luxury audio industry is currently doing?

We’ve all seen the luxury audio industry evolve through countless trends and technologies and as someone who’s been in this space for years, I can confidently say: luxury audio is still alive and well—and more relevant than ever.

Yes, Bluetooth speakers and soundbars have their place. They’re convenient, accessible and serve a purpose. But let’s be honest: they don’t transport you. They don’t make you feel like you’re in the front row of a live concert or sitting in the middle of a cinematic masterpiece. That’s where luxury audio shines.

When you invest in a bespoke audio solution—one tailored to your space, your preferences, and your lifestyle, you’re not just buying sound. You’re investing in an experience. One that helps you disconnect from the noise of everyday life and reconnect with something deeper. These systems don’t just play music or movies, they evoke emotion, trigger memories and create moments.

That’s why education is everything in our industry. We can’t assume people know what they’re missing. It’s our job to show them. And that starts with how we demonstrate.

One of the most effective techniques we use is “Predict, Prove and Confirm,” also known in the industry as “Art of the Demo.” It’s not about cranking the volume and hoping for a reaction. It’s about guiding the listener through a journey—setting expectations, delivering on them, and confirming the emotional impact. When done right, it’s powerful. When skipped, we risk reducing luxury audio to just another speaker sale.

I am deeply invested and have many success stories around the power of crafting experiences, not just selling equipment.  I believe that when people truly hear what’s possible, they’ll never settle for less again.

What is Phoenix Systems mission?

"To partner our clients with technology, creating smart, secure, entertaining and vibrant living spaces that foster lasting memories and strengthen family bonds."

We believe technology should enhance life, not complicate it. That’s why we focus on creating environments that are not only intelligent and secure, but also joyful, immersive and deeply personal. Whether it’s a fully integrated smart home, a state-of-the-art theater, or a beautifully lit outdoor space, our goal is to design systems that bring people together and make everyday moments more meaningful.

You have the floor. Anything else you want to share with us about Phoenix Systems that you would like the world to know?

Phoenix Systems is a true success story—one built on vision, adaptability, and a relentless commitment to excellence.

What began in 2000 as a focused security company in Georgia has grown into a full-spectrum Custom Integration firm serving clients across the Southeast. Our journey from life safety to low-voltage, and now into fully integrated smart living solutions, reflects not just the evolution of the industry—but our own.

Today, our offerings are broader than ever, and the clients we serve are just as diverse—from first-time homebuyers to ultra-luxury estates, commercial spaces, and everything in between. That growth is fueled by industry innovation, trusted partnerships and a team that never stops learning.

As I like to say, “We’re in year 1 of the next 25.”

It’s more than a phrase, it’s a mindset. After 25 years of growth, innovation and meaningful relationships, we’re just getting started. The future is wide open, and we’re leaning in with purpose, passion and a commitment to delivering technology that transforms the way people live.

We’re proud of where we started—but even more excited about where we’re headed.