What's New
Increase Your Revenue Through Customized Sales Training
By Jesse Coyer
Sr. Manager, Sales Enablement | HARMAN Consumer Audio, North America
Did you know that HARMAN has a dedicated team that focuses on helping our dealers, retailers and distributors be better at selling our products to their customers? I lead a team of three ‘Sales Enablement Specialists’ based in North America, whose sole focus is to work directly with our partners to develop sales training programs and other activities geared around improving how to present and sell our solutions.
The sales enablement team has found success in creating unique programs best suited to the needs of our partners based on the HARMAN Luxury assortment they carry, their sales culture, and consumer buying habits. What’s been most impactful is creating a plan with sales and training leaders of the organization to develop sell-through strategies that can be driven by a variety of activities.
What kinds of things can we help you to be better at selling HARMAN Luxury Audio solutions? We like to take an individualized approach to helping our dealer partners. But most importantly we strive to help each dealer find the best way for their salespeople to offer, present, and demonstrate our products. At the center of this is working on specific sales language and techniques that highlight the benefits of our products based on customer use and applications.
The functions we can support our partners with include:
- ‘How to sell’ focus in content and strategy development
- Partner Learning Management System (LMS) content management
- Customized online/virtual training seminars
- Product sales guides/spec sheets
- In-person sales and installation training
- Regional trade/consumer event support
The team currently has activities in place with Erikson Consumer, ProSource, Best Buy, Sweetwater and others. Want to learn more? Contact your regional HARMAN Luxury Sales representative to schedule time to develop a specific plan for your business.
Please take the survey on training content!
The HARMAN University LMS (https://harmanuniversity.talentlms.com/) is a great resource for our dealers to learn more about HARMAN Luxury product solutions, and the technologies utilized in our products. In an effort to improve our training content and drive more partners to use the site, we want to hear what more we can do to make our LMS better!
We kindly ask you to take 5-10 minutes to share your feedback on the HARMAN University LMS so we can work on new ways to learn about our products!
CHECK OUT THE NEW TRAINING WEBINARS!
AVAILABLE IN MAY FOR JBL MA AND STAGE 2 AND ARCAM RADIA
SIGN UP NOW!
Discover more about the JBL Stage 2 Loudspeakers and MA receivers.
Join our webinar to learn advanced selling techniques and product features.
Webinar Dates: May 6th at 8am PST and May 7th at Noon PST
Register for one of the JBL Stage 2 and MA AVRs webinars here
You can also check out these JBL Stage 2 and MA AVR courses on the Harman University.
Phase 2 of the ARCAM Radia Series is here! Join our webinar to learn about the technology and design that makes these products the right solution for your customers!
Webinar Dates: May 20th at 8am PST and May 21st at Noon PST
Register for one of the ARCAM Radia webinars here
You can also check out these ARCAM Radia courses on the Harman University
