Dealer Profile
JPRO | New Zealand
JPRO is a leading New Zealand distributor and solutions provider specialising in professional Audio, Video and Control (AVC) products. With over 36 years of experience, JPRO serves diverse markets, offering on-the-ground support and nationwide training, backed up with a vast inventory. The portfolio features renowned brands from HARMAN Professional: AMX, AKG, JBL Professional, BSS Audio, dbx, Crown, Lexicon, Soundcraft and luxury audio brand JBL Synthesis. These brands are complemented by Bettear Wi-Fi and Auracast™ Assistive Listening, RF Venue, Netgear AV and Audinate. JPRO is 100% New Zealand owned and operated, with all offices and warehousing based locally. Visit www.jpro.co.nz for more information.
How long have you been in business?
36 Years. JPRO was established in 1988 by Bruce Gray to fulfil the demand for JBL products in New Zealand.
How many locations do you have?
JPRO Headquarters and logistics are based in Auckland, with a satellite branch in Christchurch and reach nationwide.
How did JPRO get its start?
JPRO was established in 1988 by Bruce Gray. There was a need to fulfil JBL Professional products and supply a JBL Pro sound system to a theatre in Auckland and as a result, JPRO started trading on 5 December 1988.
How many people are on the JPRO team?
12
Thoughts on the importance of training?
One of our pillars is to ensure that our staff and customers are comfortable with and know how to use our products and this is done through training. We add value to the brands we distribute by offering high quality distribution support to our partners through a variety of solutions based practical and product training.
What do you like most about HARMAN Luxury Audio products and which lines do you feature?
We distribute the JBL Synthesis range. We really like the use of compression drivers that help to produce exceptionally precise, highly dynamic and richly detailed sound.
JBL has a rich legacy of innovation in cinema sound and JPRO has a 35-year history with JBL Professional in New Zealand, so it is fitting that we can further expand opportunities with JBL Synthesis in the private and home theatre, corporate, media room and other luxury commercial audio spaces
How do you think the luxury audio industry is currently doing?
The luxury audio industry is evolving, with increased competition driving prices down for some products. However, demand for premium, bespoke systems remain strong, particularly in affluent markets like New Zealand, where luxury properties drive interest in high-performance, integrated audio solutions. The focus on quality and exclusivity continues to present growth opportunities.
What is JPRO’s mission?
JPRO’s mission is to build strong, long-term relationships with our customers and provide the best professional audio, video and control solutions through world leading brands.
You have the floor. Anything else you want to share with us about JPRO that you would like the world to know?
Our showroom is designed to showcase the full potential of our products, allowing customers and their clients to experience firsthand the advanced functionality and features of our brands. We’re also proud to offer New Zealand's exclusive JBL Synthesis-certified luxury custom cinema demo room, where you’ll be immersed in sound so rich and dynamic, it feels as though the film is unfolding all around you. We invite those travelling through or living in Auckland to book a visit via our website and experience the richly detailed sound of JBL Synthesis.
https://www.jpro.co.nz/press-release/jpro-experience-centre/
