Dawsons Home Theatre

Dealer Profile

Dealer Profile




Dawsons AV: Creating Immersive Experiences since 1927


Bournemouth, United Kingdom (UK)

Key Information & Statistics
Owner Kevin Dawson
Opened 1927
HARMAN Brands Supported

ARCAM
JBL Synthesis

Dawsons AV is a fourth generation family owned business established in 1927, and are located in Bournemouth, United Kingdom (UK). They have almost 100 years experience in the Audio Visual Industry and have always been at the forefront of new technologies. Current owner, Kevin Dawson, started working for his father at Dawsons 43 years ago. He has experience of everything Audio Visual. Whether it’s whole home automation, dedicated home theatre, multi-room music distribution, or a robust whole-home network, Dawsons can tailor a system specifically for any client’s needs. We recently caught up with Kevin to talk about business.

Tell us about the history of Dawsons AV.

We have the one location here in Bournemouth. My Great Grandfather started in the company in 1927 – we sold wind-up Gramophones and the early days of radio and accumulator re-charging. We have pretty much covered every technology breakthrough in our near 100 year history!

Our Home Cinema journey started way back in the 80s with HARMAN. We invested in the first of its kind in our area, a dedicated Home Cinema demo room using JBL and a CRT projector and screen.

We have six employees on the team and for us, training is very important; everyone here both in sales and installation have to be ahead of the curve. For example, we complete any training from HARMAN Luxury Group on JBL and ARCAM, as well as Crestron and Control4. And being a CEDIA member, we also complete their training courses.

ListenUp 50 years logoListenUp 50 years logo

What do you like most about HARMAN Luxury Audio products and which lines do you feature?

The fact that we have a certified JBL Synthesis 7.2.4 Atmos setup in our Cinema Demonstration room means that we can provide an immersive audio experience that is unmatched due to their patented compression drivers and their world renowned electronics. The Sony Laser Projector and 3.2 meter screen also enhance the visual aspect of the setup, ensuring that you get the best possible viewing experience.

Our commitment to quality and attention to detail is further exemplified by our upcoming second room, our Media room which will feature a JBL Studio 5.1.2 Atmos setup with ARCAM electronics and a 77-inch OLED panel. The addition of JBL Conceal for a Mirror TV showcases our ability to provide discreet and innovative solutions for your audio-visual needs.

Overall, when choosing HARMAN Luxury Audio, you can be confident that you are getting a best in class product that is tailored to your specific room and preferences.

JBL Synthesis theater

How do you think the luxury audio industry is currently doing?

We can always do more – we currently have a lot more outside forces that could be holding back a luxury purchase. Time has taught me that if you deliver on performance and great customer service, we will always have a better chance – I am glad I am dealing in the more luxury end of the market.

Define Dawsons’ mission in one sentence.

“A customer for life.”


Dawsons rendering

You have the floor. Anything else you want to share with us about Dawsons AV that you would like the world to know?

I am proud to be the 4th Generation of our family business here at Dawsons. I think we deliver exceptional customer experiences in our showroom, and then we deliver and install some of the most immersive home cinemas, along with whole home AV and home automation.

Dawsons has always believed in treating customers with respect, honesty and integrity. We take the time to listen to their needs, answer any questions they may have, and go above and beyond to ensure their satisfaction. This commitment to excellent customer service has been passed down through the generations, and it is something we take great pride in upholding.

In a world where technology has made interactions more impersonal and automated, we believe in the power of human connection. We want our customers to feel valued and appreciated every time they walk through our doors or give us a call. Whether they are purchasing a product, seeking advice, or resolving an issue, we are dedicated to providing them with the best possible experience.

I believe that by putting our customers first, we are able to build long-lasting relationships and earn their trust and loyalty. Our goal is not just to make a sale, but to make a positive impact on their lives and leave a lasting impression. We are committed to upholding the values and traditions that have been instilled in us by our predecessors and are grateful for the opportunity to continue their legacy of exceptional customer service.

dawsonsav.co.uk