What’s New

By Dave Tovissi
Vice President and General Manager
HARMAN Luxury Audio

As we kick off the new year with goals and objectives, we need to focus our attention on how to maintain our aggressive growth. As a Business Unit of HARMAN, the Luxury Audio Group has achieved considerable growth over the past several years. Our growth can be attributed to being extremely focused on our goals and objectives. Business goals are abstract ideas that express a desired result. Goals are crucial for strategic planning as they can impact every aspect of one’s business, from its finances to its culture. Typically, goals are broad and focused on the long-term success of the company. In other words, they don’t include the mechanics of achieving them. Examples of the goals that we have been focused on over the past four years include: Improvements in our Quality, the Timeliness of our products hitting the market and the level of Customer Service. Those goals will remain a major part of this year’s mission..

Once an organization establishes its goals, it can then move on to creating objectives to achieve them. Objectives are short-term actions that a business needs to complete to reach a goal. They are more measurable than goals and usually feature a specific aim and timeline. In general, an objective is narrower than a goal and contains details on how the business should accomplish it. For instance, one of our goals in CY23 is to increase awareness of our products and services to our customers. Our objectives to accomplish this goal will be to invest in new marketing strategies.

One of the new marketing strategies we are investing in will include a narrow focus on relevant social media platforms where we believe our customers are following on a consistent cadence. An example of a specific objective associated with this goal is to establish a Harman Luxury Audio LinkedIn site where our internal and external customers can post news and events that are impacting the business.

We welcome our distributors and dealers to follow our Harman Luxury Audio page, invite others to follow or post stories about your business and to include our hashtag #HarmanLuxuryAudio in your post. Our team will also repost articles to our LinkedIn site to amplify your post to others. So, keep us in mind when you want to expand your brand’s reach in CY23.

Another CY23 goal for my team will be improving and extending the reach of the HARMAN Luxury Audio University. Last year we added over 612 new learners to our university. This year we want to double that number as well as improve the effectiveness of our curriculum. One of the objectives that we have associated with that goal is to create a virtual version of the renowned Luxury Audio Academy. Previously hosted in Northridge, the academy brought together our dealers and our engineers to learn from each other. Of course those academies ceased during the pandemic and have been much harder to pull off with the ever increasing demand on our engineers to deliver products on a timely basis. With that being said, we will be using Artificial Intelligence and a little HARMAN pixie dust to capture the highlights of the academy and bundle those highlights into a collection of e-learning courses that everyone can participate in at their leisure.

For those of you who have been fortunate enough to attend an in-person Luxury Audio Academy in the past, I welcome you to provide the team with “must-haves” in the virtual version of the academy. For those wondering if we will be able to engage the learner at the same level of knowledge and experiences as the in-person academies, I encourage you to take these courses once they become available on the university and judge for yourself.