Dealer Profile

Dealer Profile


Mr. Reo Noda
CEO, Nodaya


How long have you been in business?
Founded in 1957, this year marks the 65th anniversary. The founder is Denkichi, the second is Kazuo, and I am the third generation.

How many locations do you have?
We have now four stores in the Northern area of Japan, including Sendai, Fukushima, Utsunomiya and our flagship shop in Koriyama.

How did Nodaya get its start?
In the old days, it had started as a rice wholesaler in Koriyama. Founded as just a tiny store at that time, then started a wholesale business of bicycle and a consumer electronics business afterwards.

At last, the founder Denkichi decided to start a high-end audio business when he went on a trip to the United States and experienced a lot of legendary audio products, especially JBL’s Hartsfield.

How many people are on the Nodaya team?
Today, Nodaya operates with 23 staff. As well as 2 channel high-end audio and entry audio, we also focus on custom installation business now. We work very closely with local housebuilders and conduct a comprehensive installation project using Crestron.

Thoughts on the importance of training?
We believe that it is very important to learn through actual practices rather than the information from books or manuals. So, time-served staff give lectures to new staff with actual products, how to set them up properly, or how to make them sound better in listening rooms. In addition, we are going to visit Munich Audio Show with ALL employees every year, to learn the pinnacle of the sound by real experience. We also visit a lot of manufacturers' factories to learn more about products.

What do you like most about HARMAN Luxury Audio products and which lines do you feature?
I have to say DD67000 for sure. That is the flagship, they are not only amazing sounding but also make iconic sound realized by dual 15-inch woofers and other unique components.


How do you think the luxury audio industry is currently doing?
Due to the current economic situation, the price of audio is soaring here in Japan and listening style of music has been changed in a decade. It is becoming more difficult and complex for everyone to enjoy it year by year. However, I still believe in the power of music, where you can listen to old artists in the home just like a time machine. We would like to offer the best audio systems to our customers based on their lifestyle and preference.

What is Nodaya’s mission?
We provide delight and enjoyment of life to our customers through audio and home theater equipment.

You have the floor. Anything else you want to share with us about Nodaya that you would like the world to know?
We “create” rooms and set them up so that the potential of the audio equipment can be maximized. We shuffle the equipment in the exhibition space of four stores on a monthly basis, so that customers can enjoy new sound every month with fresh combinations.