HARMAN Luxury Update
JBL Synthesis: How Your Brand Can be Associated with our Fastest Growing Brand
by Dave Tovissi
Vice President and General Manager, HARMAN Luxury Audio
Last month I wrote about the power of partnerships and I would like to continue that theme in this month’s article. It has been almost 18 months since we held our first JBL Synthesis Dealer Council meeting at ISE in Amsterdam. Since that time, we have been hard at work developing a brand strategy that depicts the reason that JBL Synthesis was first created. Our conversations with dealers and other industry professionals have given us the inspiration and the courage to go back to the original vision of the brand.
With the introduction of our latest custom loudspeakers, JBL Synthesis is clearly the only solution that a dealer can guarantee the performance level of its components based on the room parameters that we are given, regardless of price.
With the vision clearly in our sights and the product development focused, now is the right time to create the new jblsynthesis.com website. We want this site to be representative of the brand and the dealers who specify and install these systems.
Partnering with Huemen, HARMAN’s in-house creative agency, we’ll be modernizing the website with a refreshed look and feel and an improved user experience. We also plan to tell the story of the brand in a way that’s clearer and more compelling, sharing everything that makes the JBL Synthesis experience so unique. After all, the JBL Synthesis brand represents the very best in immersive surround systems. And the goal of this redesign is to have our website better reflect that.
A certified JBL Synthesis System installation starts and ends with a customer engaging with one of our dealers. We want to make it easier for customers to find our authorized dealers. One way is by creating a better Dealer Locater, but an even better way is to showcase photographs of our dealers' handywork on our site.
This is where we could use help from our JBL Synthesis dealers. As part of the website refresh, we’d love to showcase some new photos of your remarkable installation galleries. For our dealers, this is a rare chance to have a photo from your store featured on the brand’s website.
If you’d like to share a photo (or photos) for possible inclusion on the updated website, please send high-res images of your installation gallery to firstname.lastname@example.org.
• The preferred format is landscape orientation, showing the room in the widest angle possible.
• Make sure to include your dealership’s name and address in the email.
• Please note that due to space limitations, not all submissions will be featured on the website.
We look forward to receiving these images of your amazing setups to highlight the breadth of spaces that JBL Synthesis systems can serve. Thank you in advance. And look for additional updates to come as we work to roll out the new website.
If you are a currently a JBL Synthesis dealer or thinking of becoming one, there is not a better time to be associated with this iconic brand.
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