HiFi Bordeaux exterior

Dealer Profile

Dealer Profile

HiFi Bordeaux

Bordeaux, France

The Team
Frédéric and Benjamin
Key Statistics & Information
Opened 1976
HARMAN Brands Supported

Arcam, JBL, Mark Levinson and Revel

The HARMAN Luxury Audio Group is proud to have some of the best high-end consumer electronics partners across the globe. Each month, we have the pleasure of learning a little bit more about one of our dealers or distributors. This time we spoke with Matthieu Farragne of HiFi Group, parent company of HiFi Bordeaux in Bordeaux, France.

How did HiFi Bordeaux get its start?
HiFi Bordeaux was founded over 40 years ago. The location and premises of the shop form part of its magic with an exceptional location in Bordeaux and a two-century stone architecture boasting 400m2 (4,305 s.f.) of space. The space is evocative of wine cellars which makes for a great environment and atmosphere, adding to the experience we can offer our customers. HiFi Group acquired the shop in 2013, however, HiFi Bordeaux has been working with Arcam since the mid-2000s and now offers all HARMAN Luxury Audio brands.

How many people on the team?
The shop has a team of two who are both highly passionate and knowledgeable about HiFi, Home Cinema and integration. Our General Manager, Frédéric, has specialised in HiFi for over 28 years and is a music lover of all genres. In addition, Frédéric is an expert in IT which is imperative to the shop with so many new and emerging technologies. Benjamin is immersed in music as a trained sound engineer from the Sound Audio Institute and as a drummer in his personal life. The experience the team can offer is profound and allows for unique services tailor-made for the clients.

HiFi Bordeaux JBL L100 and Mark Levinson

How important is training to HiFi Bordeaux?
Training is essential to the business. We partake in any training we can – at least two or three times a year. Our team is dynamic and forward-thinking — unusual for the HiFi industry. We keep abreast of new technologies and ensure we understand them, such as streaming — and we know how to sell new technology to our clients, demonstrating value as a priority.

Both Frédéric and Benjamin are fully Dirac trained and are well-versed with HARMAN Luxury Audio products.

HiFi Bordeaux JBL and Mark Levinson

HiFi Bordeaux Revel M16

What do you like most about HARMAN’s products and which ranges do you see as the key products? Which products have you the sold the most of?
We are excited about all the HARMAN Luxury Audio brands and product ranges. We only work with brands that we have complete confidence in. Arcam offers great, high-performance AVRs and we are pushing the brand even more in France. Mark Levinson is a well-renowned brand and we have less work to do with communicating the brand as it’s established.

We are doing a lot of work to support and encourage the brands. At this stage we have mostly sold Arcam products from the HARMAN Luxury Audio portfolio, mainly as core components of Home Cinema systems. Home installation is a service offered by the shop so this complements the brand perfectly.

Any final comments? 
Trust is our ethos and this is important in building relationships with our clients. We differentiate from online shops because we only work with brands and products we are truly confident in. And we listen to the brands as well as our customers to support them with the best advice available.

Loyalty to brands that will last is one of our strategies — we want stable brands that will stand the test of time. We strive to achieve the best service to customers and tailor our services to their specific needs.

HiFi Bordeaux Website

HiFi Bordeaux JBL HDI-1600