Harman Luxury Update
Anniversary Edition – Looking Back and Moving Forward
This month we celebrate the first anniversary of publishing the Harman Luxury Audio Newsletter. As you recall, this newsletter was a result of the feedback we received from our supplier survey sent out last year. In that survey, many of you asked us to provide you with more communication about our products and business direction on a regular basis. As I look at the metrics associated with the newsletter, the data supports that our content is being read and shared with others. I am very proud that our newsletter has the highest readership and sharing metrics of any newsletter in the industry.
One of the most shared articles in the newsletter is the Dealer Profile page. In the past 12 months we have featured dealers in 8 different countries. While they all had a unique value proposition that positioned them differently in the market, they all shared a passion for offering Harman Luxury products to their customers. For that reason and many others, we stand committed to serving you by providing world class products and the industry’s best newsletter.
As we look forward to the second half of 2020, we are optimistic that many of you are bouncing back from the constraints placed on us by the pandemic. We realize that most of the industry trade shows have or will be cancelled. For that reason, we will continue to use this newsletter to inform you of all our new products being launched in the latter half of this year.
We also plan to host virtual product launches globally from our headquarters here in Northridge, California. The first product launch will take place in late August. Our product launches will be aired “LIVE” across the globe at different times to accommodate the press and our dealers’ time zones. We will be broadcasting in 4K HD and taking questions from the market live via the Vimeo Livestream streaming platform. We will provide you with more details next month on this exciting launch strategy.
To recap, I am proud of the way our team has worked together to provide you with our newsletter, and excited about the future we will continue to create together with all of you. Since this newsletter was and is produced for you, I welcome any feedback or suggestions as to how we can make it better. Please share your feedback by clicking the Suggestion Box icon.
VP & GM - Luxury Audio