EMEA Special Events
By Dannica Brown, Senior Marketing Specialist
The last few months have been an exciting time at Harman Luxury Audio, with the launches of numerous fantastic products across our famous quintet of brands. This has given us a lot to showcase and talk about with our valued dealer partners at several special events across EMEA!
Pop-Up Event, Soho
In September, we held our first Harman Luxury Audio Pop-Up event in Soho, London. Our objective was to take our UK dealer partner base and other industry attendees on a multi-faceted listening journey to the heart of luxury audio, to share with our attendees the stories behind each of the brands. The event was the UK debut of ARCAM’s HDA Home Cinema range, featured in a dedicated cinema room to highlight the power and performance behind the seven new products. It was also a UK first for the ARCAM SA30, Mark Levinson 5101, Lexicon SoundSteer and JBL HDI series of luxury, high-performance loudspeakers.
Mark Levinson and Revel Room
All in all, we welcomed more than 50 of our UK dealer partners and 35 members of the press, including journalists from What Hifi? Hifi+, Stuff Magazine, Phoenix Magazine, Esquire and the Financial Times.
We warmly thank all who attended and helped make the event the great success it turned out to be.
JBL and ARCAM
Paris Audio Video Show
In October, we headed to Paris with our distributor, PPL Audio to exhibit at the Paris Audio Video Show, where our brand new ARCAM, JBL and Mark Levinson products left quite the impression on the luxury consumers in attendance.
Hifi Show Live, London
Back in the UK, we exhibited at the glamourous Royal Ascot for the Hifi Show Live, here we demonstrated the Mark Levinson 5101 with Revel F226BE’s and the ARCAM SA30 with JBL HDI 1600s. The event received double the amount of visitors from last year and, both set-ups garnered lots of interest from press and audiophiles.
Poland and Spain
In November, two distributors represented Harman Luxury Audio – Audio Center Poland showcased the brand new SA30 and, JBL Support Poland presented Mark Levinson and Revel.
To finish up the year, our distributor for Spain, Supersonido, put together an array of JBL innovations presenting the JBL brand through storytelling alongside live demonstrations. The event attracted over 120 attendees with outstanding feedback JBL’s premium speaker ranges.
More to come in 2020. Watch this space!